Content Marketing Strategy for Small Businesses
How to set up an effective content marketing strategy on a limited budget that attracts customers.
<p>Content marketing is one of the most cost-effective ways to attract customers. But where do you start as a small business?</p><h2>Know your audience</h2><p>Before creating content, you need to know who you're writing for. Create buyer personas and research what questions and problems your audience has.</p><h2>Start with a blog</h2><p>A blog is the cornerstone of your content strategy. Regularly write articles that add value for your readers.</p><h2>Repurpose your content</h2><p>One blog article can be turned into social media posts, a newsletter, an infographic, and a video. Work smarter, not harder.</p><h2>Consistency over perfection</h2><p>It's better to publish a good article every week than a perfect piece once a month. Consistency builds authority.</p><h2>Measure your results</h2><p>Use analytics to see which content performs best. Optimize your strategy based on data, not gut feeling.</p>