Writing the Perfect Welcome Email
The welcome email is your first impression. Learn how to write an email that stands out, builds trust, and drives action.
<p>You have a new signup on your website. Congratulations — someone trusted your brand enough to leave their email address. This is the moment the relationship begins. And the welcome email is your first impression. Do it right and you have an engaged contact who looks forward to your next messages. Do it wrong and you end up directly in the trash — or worse, in the spam folder.</p>
<h2>Why the welcome email matters so much</h2>
<p>Welcome emails have an average open rate of 50-60% — four times higher than a regular newsletter. This is the moment when your new contact is most engaged. They just took action, they are curious about what comes next, and they expect a response. If you do not send a welcome email, you miss the moment with the highest engagement you will ever have with this contact.</p>
<p>Moreover, a good welcome email sets the tone for the entire relationship. It tells the recipient who you are, what they can expect, and why it is worth opening your emails.</p>
<h2>The subject line: the door to your email</h2>
<p>On average 47% of recipients decide based on the subject line whether to open an email. Make it personal, specific, and short. "Welcome to [company name], [first name]!" works better than "Confirmation of your subscription". Use the recipient's name if you have it. Avoid words that trigger spam filters: "free", "click here", "urgent".</p>
<p>Test two variants of your subject line with an A/B test. Small changes in wording can make a 20% difference in open rate. After a few tests you will know exactly what works for your target audience.</p>
<h2>The content: deliver value, do not sell</h2>
<p>The first welcome email is not the moment to sell. It is the moment to deliver value and build trust. Deliver the promised content — if you promised an e-book, prominently add the download link. Briefly introduce yourself — who is behind the brand? Tell the recipient what to expect — how often do you send emails and about what?</p>
<p>Keep the email short and scannable. Nobody reads a 1000-word email. Three to four short paragraphs with one clear message is ideal. Use a personal tone as if you are writing to someone you know, not to a mass audience.</p>
<h2>The call-to-action: one next step</h2>
<p>Every email has a goal. For a welcome email that could be: downloading the promised content, reading your best blog article, following you on social media, or scheduling a conversation right away. Choose one CTA, not three. Make the CTA button visually prominent and use active text that communicates what the recipient gets.</p>
<p>"Read the guide" works better than "Click here". "Schedule your free consultation" works better than "Contact us". Place the CTA halfway through the email and repeat it at the bottom for recipients who read all the way through.</p>
<h2>Timing and automation</h2>
<p>Send your welcome email immediately — not after an hour, not the next day. Right now. The expectation moment is now. Every minute of delay lowers your open rate. Automate this process so it always works, even when you are sleeping or on vacation.</p>
<p>Consider sending a series of two to three follow-up emails over the following two weeks after the welcome email. This is your welcome series: the most powerful automation you can set up. In Webey you configure this as a workflow: form submission as trigger, immediately the welcome email, after three days the second email, and after seven days the third.</p>