The Complete SEO Checklist for Your Website

SEO (search engine optimization) is essential for attracting visitors to your website via Google. Without good SEO, even the most beautiful website can remain invisible. Use this comprehensive checklist to optimize your website step by step and rank higher in search results.

On-page SEO

Meta title: Unique per page, maximum 60 characters, contains your target keyword preferably at the beginning. In Webey, you set the meta title via the page settings. Meta description: Maximum 160 characters, persuasively written with a clear call-to-action that encourages people to click through from search results. Heading structure: Use exactly one H1 per page for the main title. Use H2 for sections and H3 for subsections. A logical hierarchy helps search engines understand your content. URL structure: Short, descriptive slugs with hyphens. Avoid long numbers, special characters, or unnecessary words in your URLs.

Technical SEO

Loading speed: Optimize images by uploading them in the right format and dimensions. Webey optimizes images automatically, but make sure you don't upload unnecessarily large files. Mobile-friendly: Test your website on different devices. Webey pages are responsive by default, but always check that your content looks good on smaller screens. HTTPS: All Webey sites have an SSL certificate by default. This is not only good for security but also a ranking factor for Google. Sitemap: Webey automatically generates an XML sitemap. Submit it to Google Search Console to help Google index your pages faster.

Content SEO

Keyword research: Identify keywords with sufficient search volume and low competition. Use free tools like Google Keyword Planner, Ubersuggest, or AnswerThePublic. Focus on long-tail keywords for more targeted visitors. Valuable content: Write content that actually answers the questions of your target audience. Longer, in-depth articles generally perform better than short, superficial texts. Internal links: Link to related pages on your site. This helps visitors discover more content and distributes link equity across your pages. Alt texts: Describe every image with a clear alt text. This is not only good for SEO but also essential for visitors who use screen readers.

Local SEO

If you have a local business, local SEO is crucial. Register your business on Google My Business and ensure your NAP data (name, address, phone) is consistent across all online platforms. Add your address and opening hours to your website, preferably in the footer so they are visible on every page. Actively collect customer reviews on Google — positive reviews significantly improve your local ranking.

SEO Monitoring

SEO is not a one-time action but an ongoing process. Connect Google Search Console to your website to see which keywords drive traffic. Monitor your positions for important keywords and analyze which pages perform best. Use this data to adjust your content strategy and make targeted improvements.

Common SEO Mistakes

Avoid these pitfalls: duplicate content on multiple pages, missing alt texts on images, slow loading times, no mobile optimization, and ignoring internal link structure. Also regularly check for broken links — dead links harm your user experience and your SEO score.