Setting Up and Understanding Website Analytics

Analytics give you insight into how visitors use your website. Without data, you're flying blind: you don't know which pages are popular, where visitors drop off, or which marketing channels yield the most. This article helps you set up and interpret your website analytics step by step.

Connecting Google Analytics to Webey

Create a Google Analytics 4 (GA4) account at analytics.google.com. Create a new Property for your website and copy your Measurement ID (starts with G-). Go to your Webey site settings and paste the Measurement ID in the field under Analytics. Webey automatically places the tracking code on all your pages. Check after a few hours whether data is coming in via the Realtime report in GA4.

Understanding Important Metrics

Users: The number of unique visitors to your site in a given period. This gives a picture of your reach. Sessions: The total number of visits — a user can have multiple sessions. Page views: Which pages are viewed most? This tells you which content is popular. Bounce rate: The percentage of visitors who leave your site after just one page. A high bounce rate may indicate irrelevant content or a poor user experience. Average session duration: How long do visitors stay on your site on average? Longer sessions indicate more engagement. Traffic sources: Where do your visitors come from — Google, social media, direct traffic, or referral sites?

Setting Up Conversion Goals

A conversion is a valuable action a visitor takes, such as filling out a contact form, clicking a phone number, or visiting a thank-you page. In GA4, you set up conversions via Configure > Events. Mark the relevant events as conversions. If you use Webey forms, you can set the visit to the thank-you page as a conversion goal.

Analyzing Your Audience

Use the demographic and geographic reports in GA4 to understand who your visitors are. See which devices they use (desktop, mobile, tablet), which browsers are popular, and from which regions or countries they come. This information helps you better tailor your website and marketing to your audience.

Evaluating Content Performance

Go to the page views report to see which pages are most visited. Also analyze the average time on page and exit rate per page. Pages with a high exit rate deserve extra attention — perhaps a clear call-to-action is missing or the content isn't relevant enough.

Using UTM Parameters

Use UTM parameters in your links to track which campaigns drive traffic. Add parameters like utm_source, utm_medium, and utm_campaign to links in emails, social media posts, and advertisements. This way, you can see in GA4 exactly which channel and campaign delivers the most value.

Privacy and GDPR

Make sure your analytics are GDPR compliant. Use the cookie consent mechanism on your Webey site to inform visitors and ask permission before placing tracking cookies. Anonymize IP addresses in GA4 (default in GA4) and document your data processing in your privacy policy.

Making Data-Driven Decisions

The real value of analytics lies in making better decisions. Review your data monthly and ask yourself these questions: which pages perform best and why? Which traffic sources deliver the most conversions? Where do visitors drop off in the conversion process? Use the answers to continuously improve your website and marketing strategy.